By John Besmehn
Senior Writer

The New York Toy Fair is one of the most significant events in the toy industry, where manufacturers, retailers, and toy enthusiasts converge to showcase, discover, and discuss the latest innovations in playthings.

By Blythe Abigail Su-Ren
Staff Writer

Toys and music have long held a symbiotic relationship, entwining the worlds of imagination and melody for generations. From the humble music box to modern digital marvels, toys have been instrumental in introducing children to the enchanting world of music.

By John Besmehn
Senior Writer

With the rise of streaming platforms, video games, and augmented reality experiences, traditional toy manufacturers have had to adapt to keep up with the ever-evolving taste du-jour for both children and adults alike.

By John Besmehn
Senior Writer

In an era of increasing environmental awareness, the world of toys is undergoing a significant transformation. The emergence of eco-friendly and sustainable toys is not only changing the way children play but also making a positive impact on the environment.

By Blythe Abigail Su-Ren
Staff Writer

The profound relationship between music and imaginative content creation for toys and animation continues to be explored in circles from MIT to the Berklee College of Music, at Harvard collabs for new business development, and inside blue-sky development groups throughout the industry.

By John Schulte
Senior Writer

The so-called fashion-side of the toy industry — where trends emerge, ebb and flow, and on occasion swell into tsunami-sized waves of influence, infiltrating pop culture and affecting the confluence of industries — between licensing, toys, lifestyle products, and entertainment, is often obvious from observation, or intimated via analysis of data.

By John Besmehn
Senior Writer

The New York Toy Fair has long been a highlight on the calendars of toy enthusiasts, industry professionals, and families alike. Every year, the event showcases the latest innovations and trends in the world of playthings, offering a glimpse into what's next for the toy industry.

In a world where trends come and go, one hobby has endured the test of time and continues to captivate enthusiasts around the globe – toy collecting. Whether it's vintage action figures, rare vinyl records, or limited-edition sneakers, collectors find joy in hunting down, preserving, and admiring items that hold sentimental value.

By John Bemsehn

by John Schulte
Senior Writer

Where’s the innovation in the industry: An Age Old Cry

By John Besmehn
Senior Writer

Let’s address the (caffeine-fueled) elephant in the room: Fisher-Price has officially leaned all the way into grooming your toddler for a life of endless espresso shots, long Starbucks lines, and the constant pursuit of that perfect caffeinated buzz. And honestly? We’re not even mad about it.

By Cheryl Ann Wong
Senior Writer

In the world of superheroic charm and Parisian pizzazz, Playmates Toys has outdone themselves with the latest Miraculous: Tales of Ladybug & Cat Noir collection. Whether you’re a longtime fan of Marinette and Adrien or just discovering their dazzling dual identities, this toyline is here to save the day — with a dash of sparkle, a sprinkle of teamwork, and a whole lot of fun.

By John Besmehn
Senior Writer

Listen up, parents. If you’ve ever dreamed of turning your toddler into the world's cutest gig economy worker, Radio Flyer has delivered the perfect ride-on toy. This little red beauty not only screams classic charm but also serves as your toddler’s first introduction to the hustle of meeting delivery deadlines. Let’s dive into the adorably chaotic fun.

By Cheryl Ann Wong
Senior Writer

Move over, Lego, your reign of terror over the delicate flesh of unsuspecting parents’ feet is officially over. The Jelly Blox Creative Kit has arrived, and it’s here to make family playtime safer, squishier, and about 80% less painful. 

By E.M. Dekel
Associate Writer

Oh, dear reader, gather 'round, and let me regale you with my tale of Dog-E by MINTiD

By Greg Berman
Associate Writer

Hasbro Gaming's Dungeons & Dragons: Bedlam in Neverwinter Game is a thrilling adventure that brings the beloved tabletop RPG to life on your tabletop.

By Cheryl Ann Wong
Senior Writer

Playmates Toys has once again proven why they are the definitive brand for Teenage Mutant Ninja Turtles(TMNT) fans. Since 2024, their latest wave of TMNT toys has delivered exceptional quality, innovative features, and a fresh take on the bodacious beloved franchise. Here’s why this line is a must-have for both collectors and kids alike.

By Blythe Abigail Su-Ren
Staff Writer

Ah, pickleball — the sport that’s taken the retirement community by storm. It’s tennis-lite for Grandpa, cardio-friendly for Grandma, and apparently inspiring for kids who are too young for mid-life crises.

By Greg Berman
Associate Writer

It’s a splash of adventure with Spin Master’s PAW Patrol Aqua Pups Wale Patroller!

By Blythe Abigail Su-Ren
Staff Writer

The Jazwares Big Fat Yarn Squishmallows Accessories Bundle Kit offers an exciting way to enhance the play experience with Squishmallows. Its strengths lie in its diverse accessory selection and high-quality materials. However, it faces some competition in terms of pricing and ease of use when compared to other similar products on the market.

Spin Master's Bitzee is an exciting addition to the world of interactive toys, offering kids a digital pet experience with a twist. With 15 virtual electronic animals inside a handy carrying case, Bitzee aims to provide entertainment and companionship through responsive touch-based interactions.

By John Schulte
Senior Writer

By John Schulte
Senior Writer

In an era of rapid technological advancement, Embodied, Inc. has emerged as a trailblazer, dedicated to creating state-of-the-art companion robots that are revolutionizing human-centric care and wellness.

By Greg Berman
Associate Writer

LEGO's Brachiosaurus Discovery is a remarkable celebration of Jurassic Park's 30th anniversary. This set is a display piece that masterfully captures the awe-inspiring grandeur of the beloved film franchise's iconic dinosaur.

By Cheryl Ann Wong
Senior Writer

My First Barbie by Mattel is a charming and classic doll that serves as an ideal introduction to imaginative play for young children. Its simplicity and timeless design are its standout features, fostering creativity and offering a break from screen-based entertainment.

By E.M. Dekel
Associate Writer

The Slumberkins Feelings Adventure Board Game is a charming and emotionally enriching addition to the Slumberkins lineup.

By E.M. Dekel
Associate Writer

WowWee Fingerlings have taken the world of interactive toys by storm, and after spending quality playtime with these adorable little creatures, it's easy to see why.