The profound relationship between music and imaginative content creation for toys and animation continues to be explored in circles from MIT to the Berklee College of Music, at Harvard collabs for new business development, and inside blue-sky development groups throughout the industry.

By Blythe Abigail Su-Ren
Staff Writer

The so-called fashion-side of the toy industry — where trends emerge, ebb and flow, and on occasion swell into tsunami-sized waves of influence, infiltrating pop culture and affecting the confluence of industries — between licensing, toys, lifestyle products, and entertainment, is often obvious from observation, or intimated via analysis of data.

By John Schulte
Senior Writer

Food-related toys not only serve as a source of entertainment but also as a gateway to understanding food, culture, and creativity. They have the power to inspire future culinary enthusiasts, encouraging a lifelong appreciation for the art of food.

By Cheryl Ann Wong
Senior Writer

The New York Toy Fair is one of the most significant events in the toy industry, where manufacturers, retailers, and toy enthusiasts converge to showcase, discover, and discuss the latest innovations in playthings.

By John Besmehn
Staff Writer

Toys and music have long held a symbiotic relationship, entwining the worlds of imagination and melody for generations. From the humble music box to modern digital marvels, toys have been instrumental in introducing children to the enchanting world of music.

By Blithe Abigail Su-Ren

With the rise of streaming platforms, video games, and augmented reality experiences, traditional toy manufacturers have had to adapt to keep up with the ever-evolving taste du-jour for both children and adults alike.

By John C. Besmehn

The New York Toy Fair has long been a highlight on the calendars of toy enthusiasts, industry professionals, and families alike. Every year, the event showcases the latest innovations and trends in the world of playthings, offering a glimpse into what's next for the toy industry.

by John C Besmehn
Staff Writer

Look! Up on aisle 7! It’s a third Superman DC Comic Rebirth Multiverse Action Figure!

By John Schulte

The Slumberkins Feelings Adventure Board Game is a charming and emotionally enriching addition to the Slumberkins lineup.

E.M. Dekel
Lead Writer

My First Barbie by Mattel is a charming and classic doll that serves as an ideal introduction to imaginative play for young children. Its simplicity and timeless design are its standout features, fostering creativity and offering a break from screen-based entertainment.

By Cheryl Ann Wong
Senior Writer

Spin Master's Bitzee is an exciting addition to the world of interactive toys, offering kids a digital pet experience with a twist. With 15 virtual electronic animals inside a handy carrying case, Bitzee aims to provide entertainment and companionship through responsive touch-based interactions.

By John Schulte
Senior Writer

It’s a splash of adventure with Spin Master’s PAW Patrol Aqua Pups Wale Patroller!

Gregory Berman
Senior Writer

WowWee Fingerlings have taken the world of interactive toys by storm, and after spending quality playtime with these adorable little creatures, it's easy to see why.

E.M. Dekel
Lead Writer

Hasbro Gaming's Dungeons & Dragons: Bedlam in Neverwinter Game is a thrilling adventure that brings the beloved tabletop RPG to life on your tabletop.

Gregory Berman
Senior Writer

Oh, dear reader, gather 'round, and let me regale you with my tale of Dog-E by MINTiD.

By E.M. Dekel
Lead Writer

LEGO's Brachiosaurus Discovery is a remarkable celebration of Jurassic Park's 30th anniversary. This set is a display piece that masterfully captures the awe-inspiring grandeur of the beloved film franchise's iconic dinosaur.

Gregory Berman
Senior Writer

The Jazwares Big Fat Yarn Squishmallows Accessories Bundle Kit offers an exciting way to enhance the play experience with Squishmallows. Its strengths lie in its diverse accessory selection and high-quality materials. However, it faces some competition in terms of pricing and ease of use when compared to other similar products on the market.

By Blythe Abigail Su-Ren
Staff Writer

In an era of rapid technological advancement, Embodied, Inc. has emerged as a trailblazer, dedicated to creating state-of-the-art companion robots that are revolutionizing human-centric care and wellness.

By John Schulte
Senior Writer