By John Besmehn
Senior Writer

Playmates Toys stands at a pivot point in 2026, more like a Rubik's cube that's just had all its sides scrambled by an overly enthusiastic toddler.

By John Schulte
Senior Writer

As we survey the toy industry in 2024-25, the landscape reveals both the dazzling successes of individual releases and the lingering malaise of creative stagnation. While pockets of ingenuity shine brightly, they illuminate the broader struggle: A marketplace hungry for true innovation, where risk often takes a backseat to tried-and-true formulas.

By John Besmehn
Senior Writer

The New York Toy Fair is one of the most significant events in the toy industry, where manufacturers, retailers, and toy enthusiasts converge to showcase, discover, and discuss the latest innovations in playthings.

By Blythe Abigail Su-Ren Schulte
Feature Writer

Toys and music have long held a symbiotic relationship, entwining the worlds of imagination and melody for generations. From the humble music box to modern digital marvels, toys have been instrumental in introducing children to the enchanting world of music.

By John Schulte
Senior Writer

Look! Up on aisle 7! It’s a third Superman DC Comic Rebirth Multiverse Action Figure!

By Cheryl Ann Wong
Senior Writer

Food-related toys not only serve as a source of entertainment but also as a gateway to understanding food, culture, and creativity. They have the power to inspire future culinary enthusiasts, encouraging a lifelong appreciation for the art of food.

By John Besmehn
Senior Writer

This analytical report delves into the intricate relationship between popular culture and the toy industry. It investigates how blockbuster movies, television shows, and video games exert a significant influence on toy sales and collectibles within the industry.

By Blythe Abigail Su-Ren Schulte Feature Writer

Imagine a world where every child, regardless of their abilities or background, has the chance to dive headfirst into the magical realm of play.

By John Besmehn
Senior Writer

Toys have always been an integral part of childhood, serving as more than just sources of entertainment. They are powerful tools for learning, exploration, and skill development. In this in-depth news article, we delve into the significance of toys in child development by seeking insights from child development experts.

By John Besmehn
Senior Writer

With the rise of streaming platforms, video games, and augmented reality experiences, traditional toy manufacturers have had to adapt to keep up with the ever-evolving taste du-jour for both children and adults alike.

By Cheryl Ann Wong
Senior Writer

It’s age-old advice: Safety first — especially when it comes to babies and kids. Because common sense doesn’t always rear its head, safety regulations do — and that’s a good thing.

By John Schulte
Senior Writer

Labubu dolls arrive not as toys in the traditional sense, but as provocations. They stare back at you from the shelf—wide-eyed, mischievous, faintly feral.

By Cheryl Ann Wong
Senior Writer

The toy industry has long been a source of joy and imagination for children worldwide. As society evolves, however, so too must the products we create for our youngest consumers. Embracing diversity and inclusion (D&I) in the toy industry is not just a matter of social responsibility; it's also a smart business move.

By John Besmehn
Senior Writer

In a world where trends come and go, one hobby has endured the test of time and continues to captivate enthusiasts around the globe – toy collecting. Whether it's vintage action figures, rare vinyl records, or limited-edition sneakers, collectors find joy in hunting down, preserving, and admiring items that hold sentimental value.

By John Schulte
Senior Writer

The so-called fashion-side of the toy industry — where trends emerge, ebb and flow, and on occasion swell into tsunami-sized waves of influence, infiltrating pop culture and affecting the confluence of industries — between licensing, toys, lifestyle products, and entertainment, is often obvious from observation, or intimated via analysis of data.