From Missiles To Merch Madness: Unlikely Ways Trends Are Borne

By John Schulte
Senior Writer

The so-called fashion-side of the toy industry — where trends emerge, ebb and flow, and on occasion swell into tsunami-sized waves of influence, infiltrating pop culture and affecting the confluence of industries — between licensing, toys, lifestyle products, and entertainment, is often obvious from observation, or intimated via analysis of data.

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