JOHN SCHULTE
Senior Writer

Insight, introspection, imagination, and intuition are at the four corners of John’s articles and essays about the business of the business of the toy industry. He brings 35+ years as an insider in an industry that collides with other confluencing industries: Animation, Licensing, Tech, Publishing, and many others. He provides dimensional perspectives from having a keen understanding of how these industries interact and interrelate with one another. His is a voice of historic measure, with a reach into the future predicated upon external and internal influences in geopolitics, economic drivers, and innovative breakthroughs. His toy reviews have been repurposed and featured throughout the toy and entertainment industries.