JOHN SCHULTE
Senior Writer

Insight, introspection, imagination, and intuition are at the four corners of John’s articles and essays about the business of the business of the toy industry. He brings 35+ years as an insider in an industry that collides with other confluencing industries: Animation, Licensing, Tech, Publishing, and many others. He provides dimensional perspectives from having a keen understanding of how these industries interact and interrelate with one another. His is a voice of historic measure, with a reach into the future predicated upon external and internal influences in geopolitics, economic drivers, and innovative breakthroughs. His toy reviews have been repurposed and featured throughout the toy and entertainment industries.

CHERYL ANN WONG
Senior Writer

With a profound background in public policy and having worked on Capitol Hill as a lobbyist and influencer, Cheryl entered the toy industry 30 years ago with a dynamic worldview. Born in Hollywood, raised in Los Angeles, her passions are rooted in all things Pacific Rim, being of Chinese heritage. She reports on toy trends, new products, and global issues with a resourceful eye that knows from experience: She has developed, manufactured, and licensed intellectual properties, launched new brands, and provided consultative services, while cultivating her written voice, which speaks to the pain points and positive pay-offs afforded those who live and breathe in the world of toys and more toys.

JOHN C. BESMEHN
Senior Writer

John's commitment to revealing essence and providing readers with insightful narratives resonates within the core of the human side of the toy industry. He captivates audiences with his thought-provoking lifestyle stories, leaving them with a heightened sense of awareness from a clearly unique perspective, with a profound appreciation for the multifaceted nature of life inside one of the most unusual and satisfying industries in the world. His reviews of new toy lines and emerging trends always finds eager readers, as he dances between the sheer whimsy and the imaginative potentials of new products.

BLYTHE ABIGAIL SU-REN
Staff Writer

With a degree in professional music from Berklee College of Music with a minor from MIT, Harvard, Berklee, Blythe carved out a niche early-on in her career, providing animated voices in both IP and toys. She was featured on multiple episodes of the ABC network program, The Toy Box, having sold her toy line to Mattel Toys. She has since taken up a writing career, beyond her songwriting and performance, to be a featured columnist for numerous publications. On ToyNetwork, she covers the beat on the nexus of toys and tech and music — and their affects on the ever-growing market of hi-tech toys.

E.M. DEKEL
Associate Writer

A proven veteran of entertainment and content brand building, Ellie Dekel taps into his storied career working with many of the world’s leading kids and entertainment properties, creators, and studios — and writes from the heart about what makes great toys. His passion for product has provided him with stellar experience to spot groundbreaking new toys and licensing connections to evince market longevity and brand power. His reviews, consequently, are robust, rigorous, and riveting.

GREG BERMAN
Associate Writer

With over 35 years of experience in the toy and licensing industries, Gregory Berman provides his luminous insights on all things toys, from a pragmatic perspective that embraces his decades of experience in leading teams of talented design professionals and working with a wide variety of global industry leading clients. He lends his voice with clarity having borne the assets that have created iconic properties in toys and entertainment including Power Rangers, Star Wars, Ben 10, TNMT, Jurassic World and Minions. His reviews of toys provide the keen points of view of a dedicated professional, while his views on industry trends are unparalleled.